It's the question we're often asked: Do Fitflops work?

Yes, we believe so. All the sales advisors in our shop wore Fitflops continuously over the summer. They were surprised and delighted when all the long winter boots arrived and they could do up every pair.

All the staff try on our stock to see how it fits and to better advise the customer and this was the first year they could fit in to so many winter boots.

So when people ask us "Do Fitflops work?", our only conclusion is that it must be the Fitflops working as no other factors had changed. I feel the Fitflop might have another successful year at North Shoes!